Sephora Digital Campaigns

Editorial Direction & Lead Copywriter

I provided editorial direction and was the lead copywriter for Sephora’s Agency of Record. I wrote copy across all beauty categories including makeup, clean beauty, haircare, skincare, fragrances, luxury, and budget brands. In addition, I wrote copy for high-profile digital campaigns and exclusive brand launches for Sephora’s website, email marketing, all social media channels, and the branded app.